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Подкаст: Медийна парадействителност
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Асоциация на европейските журналисти - България

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Подкаст: Медийна парадействителност

От АЕЖ

2015-06-11   |  Прочитания:4028  |  Радио дискусии  |  0 коментара

Камен Кирилов, експерт по реклама и корпоративни комуникации, определя себе си като „оптимистичен песимист” и това му дава възможност да бъде критичен не само към рекламния бизнес и пиара, но и към медийната среда.

Според него медиите, подпомагани и насърчавани от бизнеса, политиката, рекламата и публичната комуникация, създават парадействителност, която подменя актуалните проблеми на обществото. Резултатът е свити тиражи и отблъсната публика. Чуйте цялото интервю на Илия Вълков (Дарик радио).

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